How to Boost a YouTube Video for more Views with Paid Ads Tutorial – Step by Step Guide

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*YouTube Marketing* A Complete Guide to Creating

Ever wanted to boost your YouTube video to the correct audience to get more views? Something like Boosting a Post on Facebook? This tutorial takes you through TWO methods. One is a very very basic boosting, more basic than Facebook! and the other is using a simple version of the Google Ads Manager to target your YouTube Video correctly. Let’s get started!

Method 1: Boost a YouTube Video (Basic)
Go into the YouTube Studio, select your uploads (your YouTube videos)
Scroll to the video you want to boost then click the dot-dot-dot on the right hand side of that video (means MORE or OPTIONS)

One of the Options is PROMOTE. Click PROMOTE (this is the equivalent of boosting a post). This will open Google Ads. Signup if you haven’t already.

Choose how your ad will appear – confirm the video, use a Headline and one or two Descriptions. Check the preview on the right.
Choose your target location
Select your target audience – this is the problem (see Method 2) but if you know you have a gaming audience e.g. Twitch, then choose the stock standard audience.
Set how much you want to spend


Method 2:Boost a YouTube Video (More Advanced)
Go to Google Ads Manager and login.
Choose Product and Brand Consideration box.
Then choose Video box and then choose Influence consideration
Give the Campaign a Name then choose Budget and Dates
Place the ad in (you choose) YouTube Search Results, inside other people’s videos (preroll etc), and/or “off” YouTube in the Partner network.
Choose Languages and Country

Choose your Audience – this is where I can use a SAVED audience!Yay! Better than Basic Boosting unless I missed something! ???? More on Google Audiences.
Set the Keywords by havingGoogle analyse a website (any website)
Set your Google Ads budget for this YouTube Video campaign
Paste in the URL of the Youtube video you want to boost. Add in a website URL.
Get confirmation and celebrate! More people will see your content, your creativity and your passion!

What counts as a view on YouTube?
Views refer to the total number of times your video or channel has been watched. Each time a viewer plays a video and watches it for at least 30 seconds, YouTube counts it as a view. If someone watches your video several times, each time is counted as a new view. This applies across all devices whether a person watches via smartphone or desktop. This also applies to embeds and videos shared on social media like Facebook.

When someone visits your channel page, you receive a view. If you useYouTube Analytics, you can go to the Overview tab to see how many views your YouTube channel received over the last 28 days.
Why are views important on YouTube?
Views are important because they influence the YouTube algorithm. If you get more views, the algorithm will push your video out to more people. Views are also part of how you can make money on YouTube, which we all want to see a return on investment and increased revenue.

Views are also vital on YouTube because it’s a way to boost awareness and build brand affinity. It may take some time to achieve your target viewership, but you’ll need to connect with top-of-funnel prospects to help reach your goals in the long run.

How to get more views on YouTube: Tips and Tricks
1. Write engaging, must-see titles
YouTube marketing is all about presentation.

Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”

The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”

For example, you can take a page out of the playbooks of YouTube giants like BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based titles or hyperbole (“insane,” “…of all time”) to rack up the views.

2. Optimize your videos for visibility
Here’s some food for thought: YouTube videos show up in 70% of the top 100 Google search results.

Heck, see for yourself. Any given product or “how-to” query on Google will return something from YouTube.

In fact, YouTube results sometimes even pop up before traditional blog posts or websites. Listen: YouTube is the second-largest search engine in the world in and of itself. Just like people search for products and need problems solved via Google, the same rings true onYouTube.

Think of your YouTube videos like any other piece of content that needs to be optimized in terms of keywords, tags and so on.

In order to increase your chances of showing up, you’ll want to follow some of the best practices forYouTube SEO:

Titles and description: Include target keywords in your titles and descriptions. You can use a tool like Keywordtool.io to help you find keyword ideas.
Mention keywords in your video: According to Brian Dean of Backlinko, saying your target keywords in your video can help YouTube better understand what your video is about.
Engagement: YouTube uses engagement (likes
Categories: Use categories to help YouTube get a better understanding of who to show your videos to.
Tags: In addition to categories, you can also add tags to your videos to give YouTube more context about your content. You can use quite a few tags, so add as many as you can think of.
Just like with SEO for your website, don’t keyword stuff. Usekeywords when it makes sense, not just for the sake of having them.

3. Figure out what your audience wants
With any type of content you produce, you want to make sure it’s aligned with what your audience wants. Whether you’re writing a blog post or creating a video, start by getting to know your audience and what type of content they want to see from you.

If you’re just starting to promote your YouTube channel, take a look at your competitors or other video creators in your industry. Look at which of their videos get the most views and engagement. This will give you an idea of what topics your audience wants to learn about and what style of videos they prefer.

Another solution is to look at yourYouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed information on audience demographics

4. Engage with the YouTube community
Although you might not think of YouTube as a social network per se, the platform does represent a thriving community where users are engaging via content, profiles, “likes” and comments.

Sounds pretty “social” if you ask us.

As noted earlier, any sort of interaction with your viewers is seen as a positive signal to YouTube. If nothing else, engaging with your subscribers can help you foster a stronger connection with your audience. “Liking” comments only takes a few seconds, as does pinning a top comment as a sort of personal note to your subscribers.

For example, music channel Artists Of Morality regularly likes and responds to comments on its recent uploads. The channel’s creator regularly engages with subscribers to show appreciation and answer questions, too. She even posts a call to action or challenges in her pinned comments like in the one below:

5. Customize your thumbnails
One of the simplest yet effective tactics to promote your YouTube channel is creating custom thumbnails. Think of your title and thumbnail as a sort of one-two punch to grab a viewer’s attention.

By default, YouTube snags a screenshot from any given video and uses it for the thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition.

Not a good look, right?

Creating thumbnails yourself not only makes your videos look more appealing at a glance but also signals a certain sense of professionalism.

Thumbnails don’t have to be rocket science, either. You can even create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of image creation tools such as Canva. Here’s a good example from Binging with Babish:

6. Cross-promote your own videos on YouTube
Chances are you’re covering similar topics on YouTube that overlap with each other. To squeeze more out of your older content, make a point to cross-promote your videos when it makes sense.

For example, you can drop links in the description of a video and encourage viewers to check them out as a sort of call-to-action. Although some might be disappointed by the removal of YouTube’s annotation system, linking in your description encourages viewers to watch your videos all the way through without clicking away.

7. Target Google search results
As noted

And while you shouldn’t totally create content for search engines versus people, you should promote your YouTube channel with SEO in mind.

Specifically, product reviews, how-to’s and long-form (10+ minutes) videos covering keyword-specific topics tend to rank well in search engine results pages (SERPs). If you’re strapped for content ideas or want to capitalize on a trending buzzword in your industry, consider how you can do so through your YouTube channel marketing.

Writing Your Video Script


* Define your goal.
Like for any good campaign or published content, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life.

Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely?

Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for yourYouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video.

* Create a storyboard and write the lines.
Once you’ve established the goal for your video, put on your creativity hat and start working on your storyboard. A storyboard is like a blueprint for your video and serves as an outline for the shoot.

You’ve probably even seen one before.Storyboards look like comic stripsand include rough sketches of different scenes paired with short descriptive information about the scene, camera position and motion, and dialogue. They vary in the level of detail included, but your storyboard should, at the very least, include:

A frame for each major scene or location change
Basic descriptive information about the scene (time of day, weather, mood of the characters, etc.)
Lines for each scene

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